By: Zayna Azimi, student at UC Berkeley studying towards a B.S. in Integrative Human Biology
The concept of makeup doubling as skincare can be mind-blowing, especially for us acne-prone girlies. In the past, you might have heard of skincare infused makeup, which is where beauty brands may add small concentrations of skincare ingredients to makeup products. But this is like adding protein powder to a chocolate bar and calling it a protein bar. It’s not enough to deliver real results.
How is BiotechBeauty® different?
We've got the receipts: The answer is in our 83% skincare actives composition. This means that 83% of our clinically proven makeup is filled with ingredients typically found in skincare products.
- Products such as our BiomeBlush®, BiomeBronze® Contour + Bronzer, and BiomeBeam® Highlighter are the ultimate multitasker.
- Our makeup takes good care of your skin while also providing strong colorful pigment.
Pigment with Purpose
If you’ve ever struggled with makeup-induced acne, you’re not alone.
Our founder, Alanna Tran, was frustrated by the cycle of wearing makeup that clogged her pores during the day and relying on harsh actives at night to repair the damage.
This led her to create BiotechBeauty®, where our products are always non-comedogenic so they won’t clog your pores! We formulated our color cosmetics with a high concentration of skincare ingredients such as squalane and naringenin.
So not only will our BiomeBlush®, BiomeBronze® Contour + Bronzer, and BiomeBeam® Highlighter avoid clogging your pores, they will actually improve your skin with each wear. Backed by clinical trials that show an increased TEWL and microbiome diversity levels– aka hydration and protection!
No Shortcuts, Just Science.
We're STEM girlies over here: After studying biology at UC Berkeley and formulating biotech-powered skincare at Biossance and clean beauty at L’Oréal, Alanna was well-versed in science-forward beauty. She then spent years of careful and intentional research to build her own clinically-proven makeup for BiotechBeauty®. This doesn’t mean biased data with hard to find results- it means objective, instrument based analyses from a third-party study.
What are stock formulas?: While many makeup brands use stock formulas that are pre-made, Alanna spent years of meticulous research to design formulas that are specifically tailored to meet your skincare needs. This means not only carefully selecting biotech-powered ingredients, but also formulating them at effective concentrations to ensure they deliver results for your skin. This commitment applies to every product we create.
What is hybrid makeup?
Your new skincare bestie: You may already be familiar with hybrid makeup with brands like Kosas and Haus Labs. Haus Labs formulates with 70% skincare ingredients in some of their products. However, this is not consistent among all their products. BiotechBeauty® stands out with an 83% skincare actives composition in our makeup. With our focus on clinical makeup, you never have to second-guess—every product is designed to perform like skincare!
The other kind of "hybrid" makeup: Hybrid makeup or “makeup-skincare” has made waves in the beauty industry to make your routine faster and simpler while enhancing your natural features.
However, don't get us confused with hybrid makeup that combines textures! Hybrid makeup can also mean makeup that is a blend of makeup textures, such as Kylie Jenner’s NEW Hybrid blush that combines powder and cream. Products like this can deliver the best of both worlds: it blurs like a powder and melts into the skin like a blush.
BiotechBeauty® is committed to creating makeup designed for sensitive and acne-prone skin– making sure that you feel healthy (and hot! ) ;)
BiotechBeauty®: where color meets care.
XO,
BiotechBeauty®