By: Zayna Azimi
The concept of makeup doubling as skincare can be mind-blowing, especially for us acne-prone girlies. In the past, you might have heard of skincare infused makeup, which is where beauty brands may add small concentrations of skincare ingredients to makeup products. But this is like adding protein powder to a chocolate bar and calling it a protein bar. It’s not enough to deliver real results.
How is BiotechBeauty® different?
The answer is in our 83% skincare actives composition. This means that 83% of our clinically proven makeup is filled with ingredients typically found in skincare products. Products like our BiomeBlush® are the ultimate multitasker- they take care of your skin while also providing strong pigment.
Pigment with Purpose
If you’ve ever struggled with makeup-induced acne, you’re not alone. Our founder, Alanna Tran, was frustrated by the cycle of wearing makeup that clogged her pores during the day and relying on harsh actives at night to repair the damage. This led her to create BiotechBeauty®, where our products are always non-comedogenic so they won’t clog your pores! We formulated our color cosmetics with a high concentration of skincare ingredients like squalane and naringenin. So not only will BiomeBlush® avoid clogging your pores, it will actually improve your skin as you wear it! Backed by clinical trials that show an increased TEWL and microbiome diversity levels– aka hydration and protection!
No Shortcuts, Just Science.
After studying biology at UC Berkeley and formulating biotech-powered skincare at Biossance and clean beauty at L’Oréal, Alanna was well-versed in science-forward beauty. She then spent years of careful and intentional research to build her own clinically-proven makeup for BiotechBeauty®. This doesn’t mean biased data with hard to find results- it means objective, instrument based analyses from a third-party study.
While many makeup brands use stock formulas that are pre-made, BiotechBeauty® has put the time in to design formulas specifically tailored to our brand. This means not only carefully selecting biotech-powered ingredients, but also formulating them at effective concentrations to ensure they deliver results for your skin. This commitment applies to every product we create.
What is hybrid makeup?
You may already be familiar with hybrid makeup with brands like Kosas and Haus Labs. Haus Labs formulates with 70% skincare ingredients; however, this is not consistent among all their products. BiotechBeauty® stands out with an 83% skincare actives composition. With our focus on clinical makeup, you never have to second-guess—every product is designed to act like skincare.
Hybrid makeup or “makeup-skincare” has made waves in the beauty industry to make your routine faster and simpler while enhancing your natural features. Hybrid makeup can also be a blend of makeup textures, such as Kylie Jenner’s NEW Hybrid blush that combines powder and cream. Products like this can deliver the best of both worlds: it blurs like a powder and melts into the skin like a blush. BiotechBeauty® is committed to creating makeup designed for sensitive and acne-prone skin– making sure that you feel healthy and hot! ;)
XO,
BiotechBeauty®