Biotechnology allows us to create ingredients that are safe, sustainable, and ethically sourced — without compromising performance.

• Squalane: Made from highly renewable sugarcane, watered only by natural rainfall. This fermentation-derived innovation replaces shark-derived Squalane and resource-intensive olive Squalane.
• Mica: 100% lab-made, ensuring ethical sourcing and a smaller environmental footprint compared to mined Mica.
• Vegan Collagen: Biodesigned through precision fermentation, offering higher consistency, purity, and quality — without using any animals.

• Our boxes are 100% paperboard from sustainably managed forests, printed with vegetable-based inks, and use water-based coatings and adhesives for easy recycling.
• Our ultra-lightweight components are intentionally crafted to minimize materials, creating a lighter footprint for the planet and your makeup bag! Made of 50% post-consumer recycled (PCR) materials, our packaging embodies sustainability without compromise.
• Despite their featherlight feel, our packaging holds 40% more formula than the average multi-stick — proving that thoughtful design means more product, not more waste.

• All of our formulas are vegan and certified cruelty-free by the Leaping Bunny Program and PETA.
• Our products are multi-taskers to help you reduce the number of products and packaging in your beauty routine.
• We opted for stick-format products to reduce the water content in our formulas, giving you more concentrated, high impact color + actives and resulting in fewer transportation emissions.